A successful website launch announcement should generate excitement and curiosity for a newly built website. Business owners and marketers are usually very excited to launch their recently updated or newly created website. Having said that, there are a lot of things that need to be checked as part of your launch in order to ensure success. In this article, you will learn the 5 things you need to do as part of your new website launch announcement.
The reason for this is that not all of your followers, customers, or general target audience are engaging with your brand in the same place. Some of them might be more active on social media compared to checking their mailboxes for emails.
It also depends on who your target audience is. For example, if you’re targeting teens then you’re probably going to want to make use of TikTok or Snapchat instead of email marketing to announce your new website. The first, and most obvious way to announce a new website launch is via social media.
Marketers can utilize all of a brand’s different social media profiles to build anticipation of the new website. They can do this by creating a series of “teaser” posts about three to four weeks before the official launch of the new website.